Jan 31, 2022
In Welcome to the Q&A Forum
But what else can you do to make your visuals distinctive? Imagine if you can have highly recognizable visuals even if they have different styles special leads or colors. How? By using a mascot associated with your brand. Why mascots? Mascots, also called brand characters or spokes-characters, serve as an ambassador of your blog or business. Mascots, like the M&M’s characters, Geico’s Gecko, or the Michelin Man that we all know, have always been part special leads of the branding strategies of businesses in various niches. 2 popular mascots Source M&M, Geico & Michelin In recent years, mascots have become extremely popular in the online world. Here’s why: Mascots are attention-grabbing and memorable special leads They help with expressing the brand personality They establish a personal connection with the audience They can be used in various marketing campaigns and visuals Let’s hear from Adam himself why he decided to create a mascot for Blogging Wizard: Over the years, I’ve seen a bunch special leads of different mascots and I loved how they were instantly recognizable and extremely memorable. While Blogging Wizard started off as a personal blog, it’s always felt like more than a personal brand to me. Especially considering the growth of traffic (and the team) in recent years. So, a mascot seemed like the perfect way to add a new dimension to the Blogging Wizard brand. Adam Connell – Blogging special leads Wizard Now let’s have a sneak peek behind the curtain and see how the Blogging Wizard’s mascot was created. How to design a mascot There are five main steps in the process of creating a mascot special leads Step 1: Planning the concept of the character For some brands, it’s easy to choose a character. Let’s say you are branding cat food.